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259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Metaphor of the COVID-19 Pandemic

LZ Granderson: I know that in some of the research and stuff you sent to me, talking about how people chose to talk about the COVID-19 pandemic was actually a misused metaphor. He says we end up with these sort of meanings that we don't mean to have associations that aren't necessarily helpful. LZ: By talking about the pandemic as if it was a war, new studies are coming out every day that kind of show that this had really harmful psychological effects on the population. But just from a behavioral perspective there's another huge one which is what do you do when you're at battle? It's primes you for aggressive behavior.

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