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#167: Jamie Foxx Part 2 - Bringing the Thunder

The Tim Ferriss Show

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How Do You Reach the Traffic Leaders?

Tim Ferris: How it happened would be, first, thinking of content in the way that i described. Trying to hit ten % of the people i can reach and have them love something. The evergreen focus is everyone goes after the traffic leaders. In terms of responsibility, i absolutely feel that with great audience comes great leverage and great influence,. And for that reason, for instance, there was a chapter on breath holdingwhic which was done with David Blaine.

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