Not Boring (with Packy McCormick)
Acquired
00:00
From Obscurity to Recognition: Building a Personal Brand
This chapter examines the journey from obscurity to recognition in personal branding and the essential role of authenticity in cultivating an online presence. It highlights the speakers' personal struggles during March 2020 and the pivotal moments that led to the creation of a successful newsletter, emphasizing the influence of family support and strategic content. The conversation also explores the challenges of monetizing their growing audience while navigating personal circumstances, reflecting on the importance of understanding their audience's needs.
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