
165 Stop Selling and Start Leading by Deb Calvert
The Marketing Book Podcast
00:00
Are You a Leader?
Leadership is simply a choice. We do certain things when we want to lead. And you could be the newest sales person at the bottom of the sales rung at your organization, and this would apply to you. The single characteristic that's the corner stone of leadership is credibility. What behaviours could a seller exhibit that would increase their likelihoodof having more credibility? Well, early on in any relationship, but y in the buying selling relationship, where buyers come in with a certain degree of scepticism,. anyway. Can i trust that person because they live up to their promises?
Transcript
Play full episode