035 - (ORCA Series #1) Start any UX Project with Noun Foraging
The Object-Oriented UX Podcast
The Value of Noun Foraging
The goal of noun foraging is to gain a solid domain understanding and understanding of user needs. It's like a meaning extraction without looking at a given solution from a competitive way. We can't just look to screens and implementations and then say, okay, well, they're doing it must be right. Just because some big tech company is doing it does not make it right"
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