How to Turn a Far Flung Team Into a Mission-Driven Family

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As head of retail and online sales, Angela Arrence reimagined the Apple Store. The challenge maintained the iconic magic of Apple while managing crowds that now include just as many technological late bloomers as obsessive early adopters. To pull that off would require a new vision for one of the most successful retail operations of all time. But it also required every day hands-on coordination among retail teams separated by languages, time zones, and geography.

The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those logos with meaning — and support them with down-to-earth, everyday, human connection. Why? Because to unite a team — especially one that’s large, global and dispersed — you need to turn them into mission-driven families.

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