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Burberry & Apple’s Angela Ahrendts — How to unite a team
Masters of Scale
How to Turn a Far Flung Team Into a Mission-Driven Family
As head of retail and online sales, Angela Arrence reimagined the Apple Store. The challenge maintained the iconic magic of Apple while managing crowds that now include just as many technological late bloomers as obsessive early adopters. To pull that off would require a new vision for one of the most successful retail operations of all time. But it also required every day hands-on coordination among retail teams separated by languages, time zones, and geography.
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