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S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
What Is the Key to Brand Positioning?
The book is a cheat sheet that will help you work through those 26 areas for positioning. What I want readers to take away from the book is that positioning is not rocket science, right? The more you practice, the better you get it. But like any craft, you need a tool. You need to learn how a tool works. So you need to learn these basics. And so it's really not rocket science. Everyone can be a great strategist in terms of able to develop brand positioning. We're always running after the newest shining object now. As where to go, if someone comes to me and asks, how does positioning change in the metaverse, I'm going to slap that
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