The Secret Weapon for Those Looking to Get Ahead

People experiencing scarcity have this desire to enhance their competitive fitness, there are significantly more drawn to products that are positioned around the self-benefits that they offer. This is why during economic recessions, you actually don't see a downturn in things like self-improvement seminars. You actually see a slight upturn because it's not in these times when the world is running out of stuff. And I think leveraging that is vital for marketers in those times.