
From Marketing Mystery to Marketing Mastery
The Thriving Dentist Show
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How to Communicate With Patients Effectively
Dr. Paul Henny: Our brain filters everything based on timeliness and relevance. When we communicate with our patients, we've got to understand that they're only going to hear things that are timely and relevant. If the problem isn't really causing noticeable issues or a disability in the person's life, then they probably don't want to hear your message because it could be painful for them. So how do we get out of this loop?
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