Brain Perception of Nutrition and Indulgence in Food Purchases

The chapter explores how our brains distinguish between planned nutrition-led purchases and indulgent cravings, emphasizing the role of technology and research in promoting healthier food choices. It discusses the evolving food landscape in India, focusing on reduced sodium levels, healthier oils, and increased fiber in food products, as well as consumer preferences for 'free from' labels and low-fat options. The conversation also delves into regional variations in tastes and dishes in the Indian food market, showcasing the diverse and unique palette preferences across different regions.