The Importance of Focusing on Your Goals

Once you got something working, you really should do that double down in focus. What we saw a lot of people doing was scale up the Facebook things, but still do some PR and still do the other one. So there's really two types of tests that you should be running. When you start reaching diminishing returns, you go back to those middle ring tests,. But you're always testing no matter what you're doing.

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