Common Room | Collective Intelligence
Greymatter
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How to Scale and Scale a Community Based Product Marketing Campaign
In two thousand 16, i was a junior investor at an early stage v c fund called the madrona venture group. I got to see first hand the rise of user lead and developer led adoption within no p g, developer services, commercial open sorce and even the next iteration, web three and crypto. These early impressions that there was a size makeshift happening was validated by my next experience leading product marketing for servilus computing at a w s. A lack of community management tooling meant that community members were often screaming into the void despite our best efforts to keep up. Don't even get me started on how we attempted to measure and report on outcomes. In a data driven, growth oriented
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