10min chapter

Entrepreneurs on Fire cover image

How Two Former Athletes Turned Into Leading Wellness Entrepreneurs with Kevin Moran: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Building Trust in Wellness

This chapter explores the vital role of personal strengths and relationships in establishing trust and credibility within the wellness industry. It discusses the importance of product quality and genuine endorsements, particularly focusing on the rising emphasis on sleep as a key aspect of wellness. The chapter features insights from a wellness entrepreneur, emphasizing overcoming challenges, embracing customer feedback, and introducing a partnership centered around health-focused sleep products.

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