6min chapter

Stuff They Don't Want You To Know cover image

CLASSIC: Eye tracking and Advertising

Stuff They Don't Want You To Know

CHAPTER

Eye Tracking and Advertising Ethics

This chapter examines the role of eye tracking technology in advertising, exploring its influence on consumer behavior and the ethical concerns surrounding privacy. It also weaves in narratives about media truth and a chilling story from the 1990s, raising questions about identity and the implications of hidden truths.

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