The rapid rise of specialty coffee in India
5THWAVE - The Business of Coffee and Hospitality
00:00
The Rise of Subgo Coffee in India
I wanted to build the brand at the origin first, and I wanted to see if that would open up pathways and interest for us to maybe bring that story, those products. That's the sort of beauty of Indian coffee and even Indian wheat. We actually use Indian wheat in our sourdough, which most people don't know. So we're kind of really trying to create this very strong regional framework that I think does speak to India's growing place in the global consciousness.
Transcript
Play full episode
