3min chapter

Outbound Squad cover image

Habits, building trust, and connecting to your buyers with Andrew Sykes

Outbound Squad

CHAPTER

The Power of Habits

When did you really get interested in habits and all that kind of stuff? About 15 years ago, because we've done a lot of work in our history in the area of health and wellness. I've come to the view many years ago that sales is an embodied skill. It's more about what you do than it is about what you know. And there's a big chasm between knowing what to do and being able to be good at doing something.

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