The Importance of a Programmatic Announcement

Timothy Stanley: Donald Trump's announcement should have been programmatic. He says his team could have set a goal like, hey, we're not going to sit in the mouth. Instead they did this wonky poorly planned thing and it told all the wind out of their sales., he says.Stanley: When I do finally formally announce my candidacy for president...we'll make sure the infrastructure is in place so that it doesn't cut out or crash.