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EXCLUSIVE: How Adidas Took On Nike In The Shoe Wars

The Real Science of Sport Podcast

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Developing new foam was altor see, some late nights involved in that war for the team. We came across by strike, and then listrie pro came across. The teams were working on it for several months. And years in development fase, and end up with a shoe, or with a foam that's super cushioned. It really is, it's only come with a cool name and saden, you've got a new firm. Exactly.

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