The Limits of Preparation for Organic Products

I'm seeing I helped early stage brands earlier than me. A lot of them, I'm like, who are you next to on the shelf? And they'll say $4. That doesn't feel like that's going to work. What is the limit, you think, sort of on how much more premium from a price point the consumer, they've been trained,. Yeah, it varies by category. We we have what I call a low talk do ratio, you know, we didn't exaggerate what we were doing. You could go online and visit the farm or see Sigi and Iceland or Brown cow farmers out here in California. Dan Cevallos: First yes