Introduction

Kenneth Pennington is a partner in middle seat, a digital media and fundraising firm that works for progressive causes and candidates. Kenneth worked previously for Senator Bernie Sanders as digital director in the 2016 campaign where he learned an awful lot about building an online campaign. "I think one thing we'll see in the political advertising world over the next several years is a convergence where what was one side of his two things, digital, television, are basically going to become the same thing"