The Role of Cosmetics in the Market

There are a couple things going on. We've kind of had a free for all where people have felt like as long as they're not putting it on the packaging, they can say it on their website. The FDA in the maybe, I don't know, five to seven years ago, would put in keywords every day on the website because they didn't have enough inspectors to go pull products off the shelves. They'd put keywords out in the marketplace or in Google searches and find out who was saying what other websites and issuing warning letters. There's a cottage industry of lawyers, particularly out in California that are misusing the Sherman Act. It's very cheap to sue somebody there. And