How to Get People on the Phone to Participate in Research

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Getting people to interact with research can sometimes be, you have to get creative. I think 95% of companies create buyer personas and 77% never use it again. So when your average marketer says, man, buyer personas are a joke, like why are we even wasting our time? That's because you've seen buyer personas that are done wrong.

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.

Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success.

She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.

0:00 Intro/Background

3:50 User Research

8:00 Challenges to Research

10:00 Is User Research Useless?

15:01 A Hill to Die On

17:00 Words of Advice

24:00 Freelancing

28:39 Who Inspires You?

Follow Adrienne:

LinkedIn:

linkedin.com/in/adrienne-barnes-2001

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com