How to Be a Hot Source for Your Business

The strategy for me around particularly partnerships is to make sure I'm never too big of an important part of that operation. A mistake that I've made in collapse through the years is I've done two good a job and one too much share of attention inside that organization. That's where it becomes dangerous is if the organization group community, et cetera, is now favoring your involvement then the leadership they're getting from the core organization. So my objective is to be hot source. If you think about Tabasco as a round of hot source, how many tables around the world does that sit on? How many people order that product on repeat? The nominal number of people and nobody knows