We Didn't Have a Playbook, but We Did.

We had, we had totally forgotten that midnight in the west doesn't mean people don't sign oup, because's it's daytime. We literally just got a list of maybe 50 to a hundred reporters and wrote them a nemo. I remember telling someone in the pure world, like, we were going to email the new york times. And they were like, you're crazy. This can be like a story or not. An, what's interesting is that day we launched, it was a story, and it literally brought the sight down. The first three days led to basically sleeping for two weeks after launch. So taking chances on those things that can go right do right,