How Do You Collect User Generated Content and Feedback From Your Customers?

We have an open line to communicate with our customers. They can message us any time. We're very active on even our social channels. So customers give us some feedback a, we know, we take it in, and we we see what we can do in order to implement some of that feedback. And for your expansion, we talked about that large acquisition of high park brewery. How did you set yourselves up financially to understand all that it takes to actually go through with an acquisition like that? To go through an acquisition is a very daunting task. There's a lot of due diligence that needs to go into that. The acquisitions don't happen overnight. These are things that take a long