The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business cover image

793: Hot Take: The “The Ideal Client Avatar” Exercise is Overrated

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

00:00

Refining Message and Choosing Niche in Business

This chapter delves into the challenge of refining a message and choosing a niche in a business while aiming to be inclusive. It discusses the struggle between narrowing down to a specific ideal client avatar and reaching a broader audience. The importance of understanding clients' desired outcomes, marketing for transformation, telling personal stories, and prioritizing aspects of one's business are highlighted.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app