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Moritz Fürste: HYROX Co-Founder, ‘How we Built a Global Sporting Phenomenon' (Ep53)

Business of Sport

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Navigating Post-Athlete Life and Creating Hyrox

This chapter explores the challenges athletes face post-retirement, particularly the loss of media attention and financial stability. It details the inception and growth of Hyrox, a unique competitive fitness event, highlighting the strategies for effective branding, community engagement, and innovative marketing. The speakers recount their journey from initial fears to successful events, emphasizing the importance of adapting to changes and leveraging experiences in the sports industry.

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