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8min chapter
RV221 - My POV and Messaging Framework (to 10x Growth)
B2B Revenue Vitals
Building a Flagship Content Engine
This chapter explores the critical importance of establishing a robust flagship content engine for companies, akin to having a vital website. It emphasizes the long-term value of content investment, the need for strategic measurement, and the challenges faced by marketing teams in evaluating effectiveness beyond immediate metrics.
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Listen to the best highlights from the podcasts you love and dive into the full episode