Content Moderation and the Politics of Social Media Platforms, with Dr. Tarleton Gillespie
Social Media and Politics
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The Evolution of Social Media Platforms
This chapter examines the strategic use of the term 'platform' by social media companies and its historical context. It discusses the dual role of platforms like Google and YouTube in shaping user engagement and perceptions while generating profit through targeted advertising. The implications of language choices, particularly in political campaigns, and the shifting perceptions of advertisers towards social media are also explored.
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Transcript
