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Ep.7 Ben Armstrong, The Art and Science of Fear

The Neuro Network

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The Science of Fear

"I underestimated how large the network of the haunt industry is," he says. "More and more people don't want as much stuff, but they want to have experiences." The Halloween trade show has become so big that it's now combined immersive entertainment with escape games or other sorts of things. People will pass out at times; I am baffled by how people will curl their bodies away from being scared.

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