
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
 00:00 
Intro
This chapter explores the cultural significance of the Pumpkin Spice Latte in American coffee culture. Through a playful discussion of its ingredients and personal anecdotes about Starbucks, the speakers examine the marketing strategies that contribute to the drink's widespread popularity.
 Play episode from 00:00 
 Transcript 


