
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter explores the cultural significance of the Pumpkin Spice Latte in American coffee culture. Through a playful discussion of its ingredients and personal anecdotes about Starbucks, the speakers examine the marketing strategies that contribute to the drink's widespread popularity.
Transcript
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