Reset + Reimagine: The role of generative AI in SG&A success
McKinsey Talks Operations
00:00
Challenges, Advice, and Opportunities: Resetting and Reimagining SG&A Functions
The speakers discuss the challenges CFOs face in balancing short term cost pressures with long term innovation through AI and process optimization. They emphasize the need for courageous leadership, optimizing costs while also reimagining the business for improved competitiveness and better customer service.
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