Remarkable Retail cover image

Remarkable On Purpose with Patagonia's Angela Clark

Remarkable Retail

CHAPTER

Evolution of Digital Strategies and Sustainable Practices at Patagonia

The chapter delves into the evolution of digital technology in retail organizations, focusing on experiences at Levi's and Patagonia. It discusses challenges in integrating digital strategies, transitioning to engaging customer relationships, and the importance of storytelling and effective data management. Additionally, the emphasis on sustainable practices and purpose-driven initiatives at Patagonia is highlighted, along with insights on authentic storytelling and transformational leadership.

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