The Importance of Sustainability to Urgency

Today's lesson:
Urgency is a Catalyst, Seldom A Sustainer

Key Points:
Urgency is good, but only in doses. If we rely consistently on urgency, what do we get? Stress, poor decision-making, and decreased creativity. Urgency has a short shelf-life, it relies heavily on emotion and that emotion dissipates, so in the long run you should rely on vision and discipline to keep you going over a long period of time.

Today's key action:
Here it is: Keep your sustainability/urgency ratio higher than 3:1. For every 1 week that’s absolutely crazy, you need 3 that aren’t. For every piece of messaging you give to your team about pushing harder, send 3 that are about pace, intention, and sustainability.