Amazon just announced a deal with the NFL to do the first ever Black Friday deal, the Black Friday game. Amazon Prime is an easy way to get people into your funnel and what are the stats about Amazon? I don't know, right? Like they spend X amount more than normal customers on Amazon. If Bezos is interested in the NFL, then he's probably going to get more aggressive and maybe they do the NBA or other games too. Netflix has actually looked at buying leagues like the world league of MLS. But how you own these things rather than rent them out will be an interesting kind of caveat.

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