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Ep 485 After the Deal: The Psychology of Selling—Kill Criteria, Walkaway Mindset & Why “Telling Your Company’s Story” Often Drives Up Your Multiple

Built to Sell Radio

CHAPTER

Navigating the SaaS Journey: Building and Selling Drip

This chapter explores the entrepreneurial journey behind the SaaS application Drip, detailing its evolution from a simple tool to a competitive platform. The discussion includes the challenges of market differentiation, funding decisions, and the emotional complexities of selling a business. It also highlights the negotiation intricacies and personal impacts associated with transitioning from ownership to a potential sale.

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