"I was born with a rare disease, a rare form of ritinitis pigmentosa," she says. "It's believed that I was born with maybe 2,200 or 2,400 visions" She doesn't like music because it distracts her from the other things she has to listen to.
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
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