ABI Testing Platform for Product Managers

In order to use these tactics and build products that actually drive growth, you need to really beat data driven. You need to ask questions like, where are my non-users spending their time? Right? And you need to understand why do people fail to convert? Who are the people that retain your churn? Why do they churn? What kind of experiences they have? What's in common? That can un-reveal opportunities to prevent churn or drive retention.