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The Segmentation of Mapping Processes
The customer data structure, na segmentation, copywriting and the ultimate implementation in the tools a little bit. We use soft ware to help us understand not just the information that we're capturing, but how we're storing it. So there's all o these considerations, jane wright, that go into while we're map in identifying the segmentation so we can know what information will have available to us at what point throughout the journey.