
The Realities of Working in Data with Emily Gorcenski
Screaming in the Cloud
 00:00 
Is There a Big Data Problem?
There's a lot of value in doing things right, but it gets very complicated to explain the nuances. Sometimes your historical data only tell you about what happened in the past and you can throw some great mathematics at it. For example, when the coronavirus pandemic hit and purchaser and consumer behavior changed overnight, there was no data in the data set that explained that consumer behavior. And so we saw this hard reset that we're still feeling the repercussions of today.
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