Is There a Consumer Search War?

The consumer search war is obviously a lot of like guys around this, this consumer search war and what's coming there. But I think the best, if you want to think about it from our customer standpoint, their digital experiences include third party experiences like Google, Bing, Chatsheet,. BT, anywhere else a question about their business might be being asked. And so in a world where the digital experience is fragmenting and you start overlaying an AI layer on top of it, things get very complicated for business because when we live today, everybody wants to figure out how do I use this open AI thing?