6min chapter

The Optimal Path cover image

Fostering a culture of organizational learning with Roy Opata Olende | Zapier

The Optimal Path

CHAPTER

Advocacy, Challenges, and Socialization in Design Research

This chapter explores the importance of advocacy in the design industry and the challenges faced by researchers conducting high altitude research, including longer cycles and bigger decisions. The conversation also touches on the need for trust and context in this type of research and the value of low altitude work for efficiency. Socialization and marketing strategies for high altitude research are also discussed.

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