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EP 41: FTX Part 2 and the Twitter Breakdown: Aztec’s Jon Wu joins to talk FTX then Former Twitter Director Ryan Sarver & Fintwit Poster Compound248 Break Down Elon’s Takeover, Paid Verification, Advertisers Fleeing and the FTC

The Logan Bartlett Show

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Twitter Is the Top of the Funnel

Twitter at the time was much more in the discovery top of funnel phase. It wasn't as much as like you know instagram with a tile of a photo and a thing that is clickable and you want to purchase it. So i think it just lended itself much better to brand advertising. If you look at meta facebook's revenue i'm going to be off but this is pretty directionally correct. 80 to 90 percent of it is from small businesses, which almost definitionally means those are people trying to convert a sale.

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