Episode 257: How to Craft Offers That Convert in 2026
The Smart Marketer Podcast
Bonuses, scarcity and the stuffed duffle idea
Molly and John suggest adding value—education, bonuses, or bundled goods—instead of steep price cuts.
Want to scale in 2026? It all starts with the right offer.
In this never-before-released session from the Smart Ecommerce course, Molly Pittman, John Grimshaw, and Ezra Firestone break down the art and strategy of crafting irresistible offers that speak directly to your audience. Whether you're selling journals, leggings, or skincare, this episode is packed with proven tactics to increase conversions—without racing to the bottom with discounts.
"Your product is not the offer […] it's the vehicle to get your customer where they want to go." – Molly Pittman
You'll walk away with fresh clarity on what makes an offer work, how to structure bundles, bonuses, and price points for 2026, and why landing pages still reign supreme.
You Will Learn:-
Why great offers go beyond just product features.
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How to identify the right "who" for your product (and why it matters).
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The difference between product pages and high-converting landing pages.
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How to structure bundles and promotions that boost AOV.
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Smart discounting strategies that protect your brand's value.
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Real-world examples of offer optimization that increased conversions by 30–50%.
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💡 Smart ECommerce Course – Learn how to build offers that actually convert: https://smartmarketer.com/smart-ecommerce
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🚀 Smart Marketer – smartmarketer.com
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📷 Instagram – @smartmarketerig
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📧 Omnisend – Try our favorite email & SMS platform and get 50% off your first 3 months: smartmarketer.com/omnisend (Use code: SMART)
00:00 – Intro: Behind-the-Scenes From the Smart ECommerce Course 01:04 – Why Offers Are More Than Just Products 03:49 – Product Pages vs. Landing Pages 05:20 – The Importance of Knowing Your Customer Avatar 08:13 – Bundling Products for Seasonal & Niche Offers 09:47 – Scaling Through Landing Page Personalization 11:46 – Offers for Multi-Audience Products (Like Resistance Band Leggings) 12:14 – How to Build Your First High-Converting Offer 15:02 – Discounting: What's Too Much & Why It Matters 17:11 – Adding Bonuses, Not Just Subtracting Price 18:42 – The "Stuffed Duffle" Strategy: Why Creative Offers Win 20:23 – Offer Optimization: Messaging Over Micro Tweaks 22:13 – Real Example: From "Leggings with Resistance Bands" to "Burn 255 More Calories a Day"
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