The fly wheel for start ups is the team building a great product that eventually hits customers. If you can stay on that fly wheel as a founder and not get distracted by nft, bozl and some bodow, your company will do well. Jef besos: The thing that i see trips people up who are investors,. ands they look at the long list. And always look at the next 20. E may be solvable in every city, Likas was the last city to fall, but it's sall going to work out one day.