15min chapter

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2023 Big Ideas in Technology (Part 1)

a16z Podcast

CHAPTER

Navigating Social Commerce Trends

This chapter explores emerging trends in social commerce, emphasizing the role of social platforms in product discovery and the friction consumers face between inspiration and purchasing. It contrasts Western shopping behaviors with those in Asia, highlighting the significance of live video and interactive experiences, while also addressing the challenges of innovation among apps. The conversation underscores the need for an open mindset in product development and the potential for growth in the evolving landscape of mobile commerce.

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