Gideon Wilkins 'Natural language analysis, brand deprivation and disruption'
The New Abnormal
00:00
The Big Brands Are Most Likely to Succeed
Bigger brands are big because we get into these repeated patterns of behavior. A big brand is most likely to succeed and thrive when you're givingt as little thought as possible. The challenge at the moment is so smaller brands grow by stealing and switching, diverting people from the bigger brands. So there's much disruption happening in our shopping experience that could be a huge opportunity for smaller brands. And i'm sure i'd be pushed back on weter the over simplification but sometimes it feels like a slight kind of one size fits all over simplifications how brands grow.
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