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Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

GTM Unfiltered

CHAPTER

Creating a Movement through Strategic Narrative

This chapter explores the concept of creating a movement rather than just a new category in the go-to-market world. The speakers discuss the importance of storytelling and pitching a movement rather than just a product, providing examples of successful companies that have embraced this approach. They also highlight the significance of defining a strategic narrative and utilizing a data-driven approach in the industry.

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