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3min chapter
Whole Foods founder John Mackey doesn’t follow business plans
ReThinking
The Importance of Being a Natural, Organic Entrepreneur
In 1988, Whole Foods was doing $15 million a year and making about $1 million in profits. When the company went out to raise venture capital money, one of the VCs told them: "I'm going to destroy you" He later said that was the single biggest mistake he ever made as a venture capitalist. The whole foods market flew onto the radar of the conventional supermarkets for 20 plus years before it caught on.
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