2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What’s Working Right NOW In Media Buying

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is Facebook Scaling the Wrong Assets?

If you're not using an attribution tool and then probably another two or three spectraes To make sense of those numbers that you are seeing. You need to keep in mind like right now that facebook is always descending The money or the budget stores the best performing asset, right? So yeah It's going to be important for your let Friday campaigns as well that if you're not scaling based on that one click Oh one day sorry attribution. You're probably doing it wrong.

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